Moderno Arredamenti Sponsors the Historic Birth of the Italian E-Motion Register at Traumwerk
Event Date: September 20-21, 2025
Main Sponsors: Pirelli, Glasurit, Moderno Arredamenti, A-Planet
Sponsors: Locherber Milano, Porsche Centers of Bologna, Modena, Mantova, Alessandria, Bergamo, Bolzano, Brescia, Cuneo, Parma, Torino, Trento, Udine, Verona, Varese
A Milestone for Electric Passion
What we experienced was more than just an event – it was history in motion.
The official launch of the Italian E-Motion Register, the world’s first electric Porsche club, marked a turning point in both automotive heritage and the future of electric performance.
For Moderno Arredamenti, it was an honor to be among the main sponsors of this pioneering event – a symbol of cultural and technological evolution. Being part of this journey meant more than partnership; it meant sharing a vision of innovation, design, and sustainability.
From Franciacorta to Traumwerk – A Journey of Innovation
The adventure began at the Porsche Experience Center in Franciacorta (Brescia), the beating heart of Porsche passion.
From there, around 80 silent yet powerful electric vehicles departed toward the legendary Hans-Peter Porsche Traumwerk Museum, a temple of innovation and family heritage.
Along the way, the convoy made a memorable stop in Bressanone, at the headquarters of Duka, a renowned Italian brand known for design and sustainability.
While the cars recharged, participants shared conversations, coffee, and the thrill of being part of something new.
Ceremony at Traumwerk: The Birth of a New Era
On Sunday, September 21, 2025, emotions filled the air. The official foundation of the Italian E-Motion Register took place in the presence of distinguished guests, including Dr. Hans-Peter Porsche himself.
With humility and warmth, he personally thanked the participants and sponsors for their trust and shared vision.
Following the ceremony, guests enjoyed an exclusive guided tour through the Traumwerk museum and production facilities – a true journey through time, design, and passion.
Moderno Arredamenti: Where Innovation Meets Lifestyle
For Moderno Arredamenti, this sponsorship represents a commitment to the same values that drive the E-Motion spirit: innovation, sustainability, and timeless design.
Every car carried the logos of the main sponsors – our name stood proudly next to Pirelli and Porsche.
We also contributed to the Welcome Packs, offering participants exclusive vouchers and personalized gifts.
As we look ahead, we celebrate not just the event but the movement it represents – a new era of sustainable elegance and performance.